A cattle producer from Alberta has been named to the executive of the Global Roundtable for Sustainable Beef (GRSB).

Bob Lowe, a Nanton area rancher and feedlot operator, will serve as Vice-President.

Lowe has served as President of the Canadian Cattlemen's Association since March 2020.

He says it's important to have Canada and producers represented at the table.

"We lead the world in sustainability, and a sustainable beef industry. We've kind of got a job to do to show the rest of the world how to do it, in order to make sure we still have an industry."

Lowe says the overall goal of the GRSB is to promote the sustainability of the beef industry globally.

"The GRSB I believe is the organization that should be talking to global leaders, U-N countries, major global corporations for the voice of cattle production, but at a very high level. I don't think it's the GRSB's role to get down into day to day management of cattle herds or telling producers how and what they should do."

The Global Roundtable for Sustainable Beef represents 12 regional roundtables, and over 500 members in 24 different countries.

The GRSB reports its member organizations are responsible for more than two thirds of cross-border beef trade.

More information on the Global Roundtable for Sustainable Beef and their priorities can be found here.

More Ag News

Airdrie welcomes newest $50 million snack facility

From left to right, Nate Horner, Minister of Agriculture, Forestry and Rural Economic Development, Yousif Al-Ali, President and CEO, Super-Pufft Snacks Corp and Airdrie Mayor Peter Brown..captiontext…

G7 Agriculture Ministers meet in Germany

Canada’s Minister of Agriculture and Agri-Food, Marie-Claude Bibeau, meets with other G7 Agriculture Ministers in Stuttgart, Germany - Photo Credit: BMEL/Photothek.captiontext G7 Agriculture…

Seeding underway south of the border

.captiontext Seeding in the United States has ramped up over the past couple of days. Dan Basse is president of AgResource Company in Chicago. "We are finally getting at the seeding here in the last…

Canada's 2021 Census of Agriculture

File Photo.captiontext Data from the Census of Agriculture indicate that trends identified in previous census cycles, such as industry consolidation and aging of farm operators, have continued in…

Satellite changes could shutdown farmers

Photo Courtesy of Matt Yanick.captiontext There's a key change coming up next week for farmers that use WAAS - a Wide Area Augmentation System - for Precision Agriculture. Matt Yanick, President and…

DiscoverMooseJaw.com is Moose Jaw's only source for community news and information such as weather and classifieds.

Search the Biz Guide