City of Moose Jaw picks up trio of Marketing Canada awards

The City of Moose Jaw has picked up three Marketing Canada awards.

The Economic Developers Association of Canada announced its 2023 Marketing Canada award winners at its annual conference held Oct 2-4 in Summerside, Prince Edward Island. 

The City of Moose Jaw’s campaign to promote our quality of life advantages was recognized in the $200,000 and under Budget category. 

The city won Best Marketing Campaign for a campaign that was launched in July of 2022 at the Regina International Airport. It was followed by a testimonial video/social media campaign featuring Moose Javians explaining the lifestyle benefits they get by living in Canada’s Most Notorious City.

Moose Jaw also won best promotional item for it's Get A Life cereal. As part of the Get A Life campaign, the City worked with Homefield Marketing to create Get A Life cereal. The boxes contained the campaign slogan on the front, and a brief promotional paragraph on the back with a QR code to the Get A Life landing page. The side of the boxes featured the list of “Notoriously Nutritious” ingredients you will find in Moose Jaw.

The Get A Life cereal was rewarded further with a Cup Contender award.

“It’s thrilling to be recognized at a national level,” said Jim Dixon, Manager of Economic Development. “The campaign is not only a testament to the true quality of life advantages we have in Moose Jaw, but a testament to the residents and businesses that supported the Get A Life campaign at the launch and in the videos. These awards wouldn’t have happened without their involvement.”

The City of Moose Jaw previously won EDAC Marketing Awards in 2020 for COVID-19 recovery initiatives and for the “Canada’s Most Notorious City” branding initiative, and in 2019 for promotion and marketing of the “Moose War” with Norway.

Click here to view the City of Moose Jaw’s 2023 award submissions.

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