City council voted unanimously on Monday night to renew the advertising license agreement with the Moose Jaw Warriors. 

The previous agreement expired on June 30. Over the past five years, the agreement has averaged about $5,623 each year for the city. 

The new five-year agreement will have some significant changes including the number of locations, the revenue-sharing percentages and how the funding will be allocated. 

The previous agreement saw the Warriors and the city split the gross revenue 50/50. The new agreement will see the Warriors pay the city 80 per cent of the gross revenue from advertisement sales. 

That said, the city will expand the locations where the Warriors can sell advertising. 

“We were going to add 12 outdoor sports field locations and the Kinsmen Sportsplex. Before, we just had the Kinsmen Arena and the Pla-Mor Palace, which includes the Bert Hunt and the Wally Boschuk Arena,” said Recreation Services Manager Scott Osmachenko. 

There is the stipulation that no advertising agreement can be longer than three years unless approved at the Director of Parks and Recreation. 

The new agreement includes the creation of a Parks and Recreation Advertising Program Capital Reserve Fund. The annual advertising revenues to the city will be held in this fund for future capital improvements to facilities under the agreement. 

“In the 2024 budget, we have about $8,500 related to revenue that goes to the operating budget that will now be moving into this capital reserve fund. However, we do see a big benefit to package this together and work with the Moose Jaw Warriors over the next five years,” Osmachenko said. 

A committee will also be struck consisting of two members each from the city and the Warriors and one member-at-large, agreed upon by both parties, to provide recommendations to city council on capital improvements using funds from the newly created reserve. All expenditures would require final approval by city council before proceeding.