The City of Moose Jaw has received over $92,000 in advertising and sponsorship revenue so far this year.
According to an annual report to city council, this already surpasses the $65,810 in revenue from last year.
The city has a partnership with EMJ Marketing to help find advertising and sponsorships for city-operated recreational facilities, parks and programs. The agreement was renewed in 2021 and expires on Aug. 31, 2024, with EMJ Marketing receiving a 20 per cent commission on all sales.
EMJ Marketing has brought in $11,336 to date in net revenue for the city, which is slightly down from the $13,786 it brought in last year.
Coun. Jamey Logan noted that a naming rights committee has been struck to find a new naming sponsor for Mosaic Place, and questioned why EMJ Marketing was not on the committee.
“I think he does have a lot of contacts. We've hired him to do a good job, and I hadn't thought about it until I saw this come across my desk today and I thought, geez, maybe he'd be a good guy to add, so perhaps we can look into doing that,” Logan said.
City manager Jim Puffalt said it was likely an oversight. However, Director of Parks and Recreation Derek Blais noted that EMJ Marketing works on commission it would be something that would need to be taken into consideration before adding them to the committee.
The city also has an agreement with the Moose Jaw Warriors for advertising sales at the Pla-Mor Palace and Kinsmen Sportsplex arena for rink boards, wall and ice resurfacer ads, based on a 50 per cent revenue sharing. The Warriors' advertising brought in $5,925 in revenue.
The Parks and Recreation Department has three active naming rights agreements for parks and facilities. The Yara Centre agreement with Yara Belle Plaine Inc. brings in $50,000 annually and expires on Dec. 31. Puffalt said negotiations with Yara to renew the agreement are ongoing.
“We’ve had good negotiations with Yara and we hope to be bringing something in the fall,” Puffalt said.
Kinsmen West Park naming rights agreement with the Moose Jaw Kinsmen Club is a 25-year agreement with a total value of $100,000. The city will receive $10,000 per year from 2020 to 2029. The agreement expires in September 2045.
Finally, the Kinsmen Regal Heights Park is another 25-year naming agreement with the Kinsmen Club expiring on May 31, 2047. With a total value of $100,000, the city will receive $25,000 in 2022, and $37,500 in 2023 and 2024.
In total, the advertising and sponsorship brought in $101,020 to date in 2022 with $8,759 paid in commission.