The City of Moose Jaw’s Parks and Recreation Department brought in record revenue through its sponsorship and advertising program in the past year. 

The Parks and Recreation Advertising and Sponsorship Program annual report was presented to Moose Jaw City Council on Monday night. 

In 2023, the city brought in $183,364 in sponsorship and advertising revenue. That’s an increase of 71 per cent or $76,096 compared to 2022. 

A big chunk of that revenue came from the for active naming rights agreements that are in place. 

“We do have our Yara Centre naming rights, which is annually $50,000. A big thanks to the Kinsmen Club, who have come up with three naming rights, so that funding is significant in the next two years,” said Recreation Services Manager Scott Osmachenko. 

The Yara Centre naming rights agreement with Yara Belle Plaine Inc. is a 10-year agreement that expires on Dec. 31, 2032. It is valued at $500,000 with the city receiving $50,000 annually from 2023 to 2032. 

The Kinsmen West Park agreement with the Moose Jaw Kinsmen Club is a 25-year agreement. It is valued at $100,000 with the city receiving $10,000 annually for 10 years from 2020 to 2029. The agreement expires Sept. 30, 2045. 

The Moose Jaw Kinsmen also has the naming sponsorship rights to Regal Heights Park and the Sports Complex. 

The Regal Heights Park agreement is for 25 years, expiring May 31, 2047. It is also valued at $100,000 with the city receiving $25,000 in 2022 and $37,500 in 2023 and 2024. 

The Kinsmen Sportsplex agreement is for 25 years and expires on Aug. 31, 2048. Also valued at $100,000, the city receives $60,000 in 2023 and $40,000 in 2024. 

The city also has a non-exclusive agreement with EMJ Marketing to source advertising and sponsorship opportunities for the city with a 20 per cent commission. 

In 2023, the city also had an agreement with the Moose Jaw Warriors for advertising at the Pla-Mor Palace and Kinsmen Arena with a 50-50 split of the revenue. A renewed agreement with the Warriors was also passed by city council on Monday night that would see the city take 80 per cent of the advertising revenue with the Warriors, but the number of facilities will expand. 

The funds from the advertising and sponsorship go towards the operation of the facilities, programming costs and offsetting capital costs. 

“This year, significant work is giong into the formerly known as Caribou Heights, so Eddie Moore Park and Elks Field. Significant work is going into the scoreboards and bleachers. All that funding is coming through these agreements,” Osmachenko said. 

Coun. Crystal Froese asked why the playground program was listed when it hasn’t brought in revenue since 2020. Osmachenko said there are sponsorship opportunities there. 

“We did have a variety of opportunities, but we have basically included that an investment of $1,500 per park would be what it would cost to advertise. So, if you wanted to be the title sponsor of the Elgin Park Playground Program, it’s a $1,500 investment,” he said. 

Year-to-date, the program has already brought in $107,723 for the Parks and Recreation Department.