The Beef Information Centre is trying to get more and more beef on dining room tables with a new service on the Internet.


A new club, organized by the Beef Information Centre, can be an educational tool when it comes to the use of beef.

The "Make it Beef" Club is designed to provide customers with beef recipes and general beef inquiries. The BIC's Public Relations Manager Heather Travis says it's free to join.

"What you need to do is got to beefinfo.org and sign up to register for the monthly emails. We also have great 'Make it Beef' booklets that are available for order on or website or for download."

Travis adds customers will also receive a monthly newsletter, ideas on new products, and online cooking lessons.

To join the "Make it Beef" club for free, log onto www.beefinfo.org