He's having some fun with it just like Scoop Lewry used to do, promoting our city with a little humour and some personality.
Moose Jaw mayor Fraser Tolmie took the bate this week when two local guys made a video, demanding action, after learning our mascot, Mac the Moose, is now the 2nd tallest moose in the world.
The folks in Norway, a few years ago, built a beautiful moose, all covered in chrome. They laid claim to having the "tallest" moose in the world.
Now there's a campaign on to make Mac number one again. Locals and former Moose Javians are all over social media having fun with this.
The City of Moose Jaw and Tourism Moose Jaw have called a news conference for Monday where they'll discuss what options Mac might have to become #1 again.
No matter what happens, they're talking about Moose Jaw - in Norway and across our country. That's what mayor Tolmie was hoping for.
And to get you in the spirit, sing along to this.