I typed the word "notorious" into Google this morning and here's what came up:
"notorious - famous or well known, typically for some bad quality or deed."
Synonyms: infamous, of ill repute, with bad reputation/name...scandalous...."
I'm struggling with what will be Moose Jaw's new "slogan," our new "brand." Local leaders have decided on "Canada's Most Notorious City."
It's obviously a reference to our colourful past which we feature so well, underground with the Tunnels of Moose Jaw. I get that but I wonder about that word, "notorious". It brings up negative connotations, does it not?
It'll work if our leaders and business community can find ways to capitalize on it and I hope they do.
Local leaders, by the way, decided on the new slogan last week and had plans to keep it under wraps for a few weeks with plans for a splashy unveiling. Someone leaked the news. So, we have it now. Somehow, that wasn't "Surprisingly Unexpected."