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I typed the word "notorious" into Google this morning and here's what came up:

"notorious - famous or well known, typically for some bad quality or deed."

Synonyms:  infamous, of ill repute, with bad reputation/name...scandalous...."

I'm struggling with what will be Moose Jaw's new "slogan," our new "brand."  Local leaders have decided on "Canada's Most Notorious City."

It's obviously a reference to our colourful past which we feature so well, underground with the Tunnels of Moose Jaw.  I get that but I wonder about that word, "notorious".  It brings up negative connotations, does it not?

It'll work if our leaders and business community can find ways to capitalize on it and I hope they do.

Local leaders, by the way, decided on the new slogan last week and had plans to keep it under wraps for a few weeks with plans for a splashy unveiling.  Someone leaked the news.  So, we have it now.  Somehow, that wasn't "Surprisingly Unexpected."

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