I know it's all about the love but we all know it's all about the money for local retailers.  It's Valentine's Day and it's big business for our flower and gift shops and local jewelers.

There are 36.7 million people in Canada with an estimated 15 million couples.  Men are 9% more likely to make plans for Valentine's Day than women.

Men will spend an average of $135 today compared to $65 for the average woman.  Chocolate will take up $35 of that budget with flowers in at about $30.

81% of Canadians plan to celebrate with their significant other while 52% of Canadians will make it a family party.

Are you single?  Do you feel left out on Valentine's Day?  It's interesting to note there are 11 million single people in Canada but only about half say they're "looking for love".  

That tells me there are about 5.5 million Canadian men and women who are single, alone and happy.  

Happy Valentine's Day!

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