If you sell chocolates, flowers or greeting cards, chances are this is your busiest day of the year.

Tina Couzens owns Evan's Florist in Moose Jaw and says you can impress your sweetheart even more by saying the flowers you purchased are from an exotic location.

"Regular flowers like daisies, carnations and roses come from South America where they have the largest green houses in the world but things like spring flowers, snap dragons and tulips that are in season right now, come from BC."

Couzens says Valentine's Day is the busiest single day of business of the year, though they sell more flowers overall for the period around Mother's Day.