Releasing three videos that will be used by the Canadian Mental Health Association (CMHA) nationwide, local producer Jared Robinson did something special for the association's 100th anniversary.

Originally, Robinson was asked by Journey to Hope and the CMHA to produce a song with local musician and paramedic, Nicholas Hennink. But Robinson had bigger plans in mind for the centennial anniversary.

With the idea of creating commercials that would address certain mental health issues, the CMHA was all for it.

"That way, they could kind of cover some topics of things people deal with on a day-to-day basis. And they thought it was a great idea, so we started moving ahead on that side of the project. All three commercials were written, and filmed, and produced, and composed by myself," Robinson detailed.

There was a long list of things Robinson could have covered, and the CMHA was great about giving that creative license, but they did say they wanted a video touching on cyberbullying.

In the end, Robinson decided on cyberbullying, the grief and loss of a loved one, and the stress and hardships of being a first responder.

With help from his own brother, the Moose Jaw Fire Department, and students from Peacock Collegiate, everyone was on board to participate. All those involved put plenty of effort into the project, and the end result was spectacular.

Premiering first at Hope Summit at the beginning of November, Robinson was ready to show the videos off.

"They had already been well received by the local office, as well as the national office for Canadian Mental Health. I wasn't worried about the way they'd be received (by the public) because of the number of people that I had conversed with about the content I was going to do - and I wanted to be very careful."

Robinson believes when you're talking about something as important as Mental Health, you definitely want to reach out to people in the right way.