The city of Moose Jaw is getting a new slogan.

"Canada's Most Notorious City"'.

The Moose Jaw Chamber of Commerce, Tourism Moose Jaw, the Downtown Business Association and City Hall have been working together for the past few months to come up with a new slogan to replace "Surprisingly Unexpected".

Jackie L'hereux-Mason of tourism Moose Jaw describes the process they went through to select the new slogan.

"Everybody came up with the best slogan that they could in their group. I would say they were a little bit diverse but there was this theme that kept coming back and coming back, and it was about 'our story'."

"We will always be known as the Friendly City in some capacity or another" L'hereux-Mason says, "but when you Google that you will find no less that 150 towns or cities in North America that tag themselves as 'the Friendly City'. We really wanted something that was going to stand out, get some notice, and reflect what we have to say in a more accurate manner".

The slogan wasn't meant to be released for a few weeks, but was leaked over the weekend.

L'hereux-Mason says local businesses are being given time to use the new slogan to come up with ad campaigns before it is officially released.

"Whats going to happen is we are going to start rolling it out in the ad campaigns for individual organizations, the chamber, tourism, the downtown business association. It will be up to individual organizations in how they would like to throw it out there"

They also announced a new festival that will launch in Moose Jaw this September that is supposed to go perfectly with the new slogan.