“It’s a wonderful community to be in, and I think we have a great offering for customers. We’re a full-service optical retailer, with a nice mix of brands and styles. We’ve got something for everyone in the family.”

Anyone who’s been in town in the last few months will have noticed the construction that happened on First Avenue NW in Moose Jaw, what is now the new location of Tunnel Vision Optical!

"We love Moose Jaw,” says owner-operator Loree MacPherson. “We just thought this was the best place to be. It’s such a great community, and we’re excited to officially have our doors open.”

Tunnel Vision Optical is a full-service optical shop, offering comprehensive eye exams, eyewear, sunglasses, safety glasses and contact lenses. And they offer adjustments, repairs, and contact lens fittings. Plus, their eyewear selection and price points are fabulous.

Their staff includes Allyson Angus and Arlene Miller, both registered dual-license opticians with decades of experience. As local residents themselves, MacPherson knew from the start that their presence and skill would build a strong foundation for this new business venture.

MacPherson is quick to share about the brands they carry, ranging from the well-known like Rayban, Calvin Klein, and Nike, all the way to the more distinctive styles of Ferragamo, Cutler & Gross and Xavier Garcia.

“It’s just something a little bit different and unique,” MacPherson shrugs. “Some of the great brands that you know and love, and then more unique ones that we think are different than what’s usually on the market. So if you’re looking for eyewear that’s a little more unique, we’ve got it here.”

The business offers warranties on products as well as direct billing. And we also help with repairs if we are able.

“People have come in with products that aren’t from our store. And we’ll help with that too because it’s a good way to meet and serve the community. We’re happy to help!”

Tunnel Vision Optical opened their doors only three months ago, and MacPherson says it couldn’t have gone better.

“Working with Allyson and Arlene is fabulous, and they know the business so well,” MacPherson shares. “It was such an easy opening because they know the industry so well, and they were ready to deliver the best customer service here in Moose Jaw and in the surrounding areas. We’re really excited to be in the community and appreciate all the support we’ve been receiving so far."

Business hours are weekdays from 10:00 am to 6:00 pm, and Saturdays from 10:00 am to 4:00 pm. Appointments with the optometrist are also available throughout the week, but also on Saturday, to better serve their clients. Find Tunnel Vision Optical at 643 First Avenue NW in Moose Jaw, on social media, and at www.tunnelvisionoptical.ca and on Instagram at tvoptical.